Here’s what’s been selling lately

Fine Art Photography

Fine art photography and artwork by photographer artist Edward M. Fielding sales through Fine Art America and Pixels.com. Fine Art America and Pixels.com provides the full fulfillment services for the galleries at EdwardFielding.com. The museum quality framed and matted, prints, canvases, metal prints and even fun decorative pillows and phone cases featuring the art work of fine art photographer Edward M. Fielding.

The Christmas season is always a busy time for gifts, cards as well as sprucing up the living room for company. Fine art at reasonable prices provide for great gifts to others and one’s self. The following items have been very popular this Christmas season:

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The Secrets to Overnight Success – Selling your photographs

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Sell Art Online

I spend a lot of time on the Fine Art America forums.  It gets rather addictive bantering back and forth about art, photography, selling techniques, promotion, marketing and the state of fine art photography and the art market.  Typically the regular discussion is interrupted by a new member who, after posting two or three photographs or artwork, wants to know the secrets to successful selling their artwork on a print on demand website such as Fine Art America.  Basically they are impatient and want shortcuts to the top.  Problem is that there is no shortcuts to success.

I’ve offered my own “secret” tips for overnight success.  I started to sell consistently on Fine Art America after having over 1,000 pieces for sale and doing constant marketing over the past few years. Here is the secret to overnight success:

1. Have a large volume of top notch work.

The chances of someone liking a certain piece so much that they are willing to purchase it and hang it in there home are astronomical.  Only by having a wide range of work are you likely to find enough buyers.

2. Have a large volume of work that is different than others i.e. stands out.

So much of the offerings on Fine Art America are overdone and down right boring.  Who really needs another squirrel photograph or another vacation photograph taken at the same spot in the same National Park at the same time?

3. Time

It takes time to build a body of work, become known and for the search engines to find the piece.  Buyers also take time considering artwork.  It might take months for a buyer to actually commit to a purchase.

4. Good keywords and description

If people can’t find your work in the first place, how will it ever sell?

5. Off site marketing

Just uploading a piece and then sitting back and thinking it will sell is not a selling strategy.  Also promoting it only to fellow artists is not going to sell the piece.  Other artists have enough of their own stuff to sell.

6. Time

Yes, more time.  Things don’t happen overnight.  Think career not job.

7. Cross referencing of various social media all pointing to your work.

You need multiple links back to your work in order for it to rank higher in the search engines.  Blog, Facebook, Linkin, newspaper articles.  You need to get the word out, far and wide.

8. Time

More time building your skills, adding to your portfolio, and networking.

9. Offer what people want to purchase

Creating abstract complex artwork is all well and good but is it something the average person would want to hang in their home?  You don’t have to cater to the masses, but it would help if more than just you and your mother can appreciate the artwork.

10. Time

Even more time.  It has been said that it takes three years to build a business and most people quit before one year.  Create a marketing plan that goes out five years.  Don’t view your art career as a short term project.

What does it take to sell on a consistent basis?  Take this advice from Sharon Cummings a very successful online art seller:

 

“I used to spend a few minutes a day on marketing….I would sell a print here and there…not much….Now I spend about 4 hours a day on marketing and about 4 hours a day on creating…I sell 3 prints per day on average….it may be up to 4 per say this month…..that’s an 8 hour day….do I like to market that much? Heck no!!! But if I had any other job, I guarantee there would be at least 4 hours a day worth of stuff I didn’t want to do….and given the jobs I could get with my skills outside of art….it would be 8 hours a day doing something I didn’t like….so I am more than happy to work that hard to sell my art…its how I make sales, move up in search to be seen and hence make more sales. ” – Sharon Cummings

 

Art Prints

Formatting Artwork for Print on Demand sites

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Available on Fine Art America

Available on Fine Art America

I’ve been offering my artwork as open editions on a number of online “print on demand” sites.  These sites serve as storage for the artist’s high resolution files, to be printed as high quality Giclée or archival ink jet prints on paper, canvas, metal, acrylic and even on products such as greeting cards, pillows, phone cases and clocks.

Usually the arrange is a win win all around because it allows the artist to reach a larger audience for their work, showcase a deep catalog or portfolio (unlike at a show or gallery where one is limited by wall space).  I currently have open edition offerings on Fine Art America, Society6, RedBubble and SaattchiArt.  This are strictly unsigned, unnumbered open editions or reproductions suitable for decorating ones home.  For collectors wanting limited editions I offer them here.

So I have found Fine Art America to be the most flexible in terms of ordering a large selection of mats and frames, as well as canvases, metal prints and more.  Fine Art America was built as a front end to pictureframes.com which is the online store for Graphik Dimensions Ltd. ofHigh Point NC who have been framing artwork for artist for something like 65 years.  They do an excellent job in fulfilling the orders from Fine Art America and while you don’t get 100% customization of your artwork, it get rather close.  I’ve been inspired by a number of my customers as I get to see the final creation as orders come through Fine Art America.  For example on farm landscape was ordered with a mossy green mat and a beautiful hardwood frame.  Had I done it myself I probably stuck to the standard museum type of combination, white mat, simple black frame, but the customer’s order was an outstanding combination.  I was happy to see it done up so nicely.

Now other sites typically have less framing options.  For example Society6Society6 is a very beautifully designed website.  It really puts Fine Art America to shame with its design.  The artwork looks outstanding and everything seems hip and modern.  Society6 also stands out in terms of their product offerings.  They have some really cool products like throw pillows, laptop skins, mugs and they handcraft the items to order as they come in – all in house.  Their weakness comes in the framing department.  Unlike Fine Art America who choose to offer a dizzying array of framing options, Society6 pairs their framing and matting down to some standard sizes.  No doubt this keeps the inventory headache to a manageable level but unfortunately it leads to some weird matting of some sizes of prints.  I just started paying attention to this recently and some of the ways their back end system tries to mat my work is just horrendous.

pillow_promo

At this point I’m sworn to myself only to upload square formatted images to Society6 going forward.  They seem to be able to handle squares both in the portfolio views (squares display the largest on the pages) and in the product offerings.   Plus so many of my images look great on pillows and clocks which require a square file, so its easy to offer these along with my prints.

http://edward-fielding.artistwebsites.com/

http://society6.com/EdwardMFielding