Behind the Scenes – Twin Falls, Maui Hawaii

Fine Art Photography

I thought I’d share with you a look behind the scene on one of my latest releases – Twin Falls. With the first snow of the season falling outside (its not even Thanksgiving yet!) and the temperature dropping because of the polar vortex or something or another, my mind has been wandering back to last year’s trip to to the Hawaiian island of Maui.

I hadn’t been back to Hawaii since I was born and even then I only spent four months there before my Dad was sent to Vietnam and my Mom moved us back to Connecticut to be closer to the support of family. It took me over 40 years to get back to the tropical islands of Hawaii and I made the most of our time there. We stayed on Maui and explored just about every inch of it from the top of Mt. Haleakala with wind driven hail filling up our ear cavities to the beautiful sandy beaches and muddy jungle trails.

The Hāna Highway is a 64.4-mile (103.6 km) long stretch of Hawaii Routes 36 and 360 which connects Kahului with the town of Hāna in east Maui. On the east after Kalepa Bridge, the highway continues to Kīpahulu as Hawaii Route 31 (the Piilani Highway). Although Hāna is only about 52 miles (84 km) from Kahului, it takes about 2.5 hours to drive when no stops are made as the highway is very winding and narrow and passes over 59 bridges, 46 of which are only one lane wide.[5] There are approximately 620 curves along Route 360 from just east of Kahului to Hāna, virtually all of it through lush, tropical rainforest. Many of the concrete and steel bridges date back to 1910 and all but one are still in use.

One of the first sites along the Road to Hana is Twin Falls.  Twin Falls is on private land owned by the Wailele Farm but is open to the public.  There is a small parking lot at the trail entrance as well as a cute little food stand selling smoothies and fresh coconuts.

 

In honor of the traditional uses of Ho’olawa valley, Wailele Farm – Twin Falls Maui is dedicated to keep free access open to the public as an inspiration for all.

The trail takes one to the first falls which we found full of swimmers so we decided to hike on to the second falls.

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When we finally reached Twin Falls, conditions were less than ideal and down right challenging.  Other hikers as well as the rough terrain of overground jungle and slippery rocks and mud made it tough to find a good composition that included decent foreground as well as keeping people out of the shot.  Bright sun lit the upper jungle canopy but created deep shadows round the pool.  Straight out of the camera, the RAW color version of the image is dull and lifeless.  Not exactly the mystical landscape quality I pre-visualized.

 

The before shot. This photograph has a lot of problems.

The before shot. This photograph has a lot of problems.

Here is a breakdown of some of the problems I had to overcome in in post processing.

1.  People.  A steady stream of hikers were coming and going from the spot.  Some of them ventured into the water but they were mostly likely to walk along the banks and have their picture taken under the waterfall.  They went right but I went left and positioned myself across from the waterfall finding a fallen tree as a good foreground subject.  The tree was nicely illuminated by a shaft of light which penetrated the deep jungle over the pool.  I was using a six second exposure to blur the waterfall and give the pool a calm feeling so it was almost inevitable that some would move into the frame during the exposure.  The frame I eventually used was the one after this one when the hikers were out of the frame.  In this shot you can see the hikers blurring as they move during the exposure.

2.  The dynamic range of the scene was high between the bright highlights on the water at the top of the falls and the deep dark cave under the falls.  I had to crop out some of the top as well as dodge and burn to lighten shadows and darken highlights.

3.  Despite using a tripod and trying to level the camera before the shot, the legs were sunk in jungle mud and managed to move out of level.  The “horizon” was leveled in post.

4. Leaves and debris.  I found the floating stuff on the water distracting so I removed most of it in post processing.

5. Muddy water.  The water in the pool was cloudy and rather uninviting.  Keep in mind that these waterfalls in a rainforest come and go during rainstorms and all sorts of mud and silt from the jungle finds its way into the water.  Plus human activity from walking around the water and swimming in the pools stirs up the muck.  By going with black and white the water becomes just a liquid and you don’t have the color cues to tell you its not crystal clear blue water.

6. What the heck is that?  Some weird shape in the lower left.  Either my lens cap wasn’t oriented correctly or something else crept into the frame.   I cropped to 8×10 aspect and eliminated this distracting element.

This image sat on my hard drive for about 10 months before I attempt to work on it.  The original just looked so terrible that I almost never saw its potential.  I’m glad I gave it a second look!

…..

About the Hana Highway or The Road to Hana

Maui’s famous road of twist and turns and over 600 turns within 52 miles plus forty something one lane bridges makes for an adventure of a lifetime.  Every turn is another stunning view be it waterfall, jungle or seaside cliff plunging down into the ocean.  I’ve been on the Beartooth Highway in Montana which traverses a mountain range and I’ve driving up Mt. Washington in the White Mountains of New Hampshire but neither road prepared me for the crazy roller coaster ride that is the Hana Highway.  At some points the road has a posted speed limit of 10 miles an hour because you simply can not see what’s coming around the bend ahead of you.  Other times as the passenger you can literally stick your hand out the window and touch the cliff wall.  Add to this the limited parking at popular stops, the back up of cars behind you and the local flying down the road in late model pickup trucks full of coconuts and it adds up to the true white knuckle ride.

The maps all warn people not to travel beyond Hana.  But rather to stay over (very much recommended) or head back the way you came preferably before it gets dark.  Some rental car companies even state that you can’t take their cars on the other side.  Mostly I think because they don’t want to have to send a repair truck to find you if you get stuck.  We didn’t head the warning….

…Wanting to see the sun setting on other side of the island we headed out in our little lawnmower of a compact car and wished we had brought along some window cleaner.  One stretch of the road hugs a series of sea cliffs that plunge down to the ocean.  How anyone in their right mind thought they could build a road here is beyond me.  Besides the terror of the drop off and the rough road conditions, at one point we turned the corner to be blinded by the setting sun.  We couldn’t see a thing!  Right at the point of a hairpin turn.  Thank goodness no one was following us or they’d have slammed into the back of us and probably shoved us off the cliff.

I was glad we ventured on the backside because we were able to see this amazing church just as the sun was setting.

Hawaii Photography Prints

 

Framing 13×19 photographic prints

Photography

How do you frame your prints?

Modern DSLR cameras produce images in an 8×12 format which is a bit more rectangular.  In comparison an 8×10 print looks much squarer.  The tricky part is finding mats and frames for 8×12 or 13×19 which is the largest size many people’s home photo printers can produce.

Art Prints

4×5, 5×7, 8×10, these standard sizes that you would get from a photo studio or school photo day photographers are easy to find in your local Kohls, Target, Walmart or any other store that has a home decorating section.  But try to find a non-standard size and it gets trickier and expensive.

Let’s face it.  Framing outside of standard sizes gets expensive.  Rarely does one save as much money as they think they might framing it themselves.  Often it better to simply order a framed print when ordering a unique from size from my gallery.  Or ordering a canvas print.  Canvas prints are basically always made to order and the labor is less than having a mat cut and a frame made to size.

Art Prints

Where did these photographic ratios come from?

Some say that the 4 to 3 ratio comes from the printing industry. 8.5×11 inch was a common paper size even before the first photo was ever made; and goes back several centuries.  4×5 inch film was popular back in the day of large format camera including those press cameras you see in the movies.  8×10 is simply a multiple of 4×5.

35mm format is 3:2 and there are not a lot of 6×4 frames or mats out there. One solution is to shoot with cropping in mind.  Give in today’s cameras large megapixel counts, as long as you are not producing billboards, one can easily crop to fit a more standard ratio.

35mm still is 8 sprocket holes on 35mm movie film; which makes about a 24x36mm frame. “regular” movie film running vertically is 4 sprocket holes. Still 35mm cameras evolved from 35mm films used with 35mm movie cameras. Mechanically it easy easy to make the film advance an intergral number of sprocket holes. Thus 8 was used with most 35mm still cameras; one sprocket hole is 45 degrees of sprocket rotation. – Kelly Flanigan

Hip to be Square

Shooting, cropping and formatting for a square aspect ratio has a lot of advantages.  There are ready made square frames in smaller sizes like 4×4, 8×8, 10×10, with the popularity of Instagram, frame manufactures have created a lot of ready made frames for this ratio.

Art Prints

Another advantage is the square online often gets shown larger on certain websites.  Because the square is easier to layout on a page, photos are often cropped willy nilly into squares, you by creating a square yours is less likely to be cropped in a strange way when displayed in certain situations.

The downside is composing in a square format can be challenging. Square frames and mats:

Wood Frame, 14 by 14-Inch, Matted to 7-inch by 7-inch Opening, Black:
Kiera Grace Langford Wood Frame, 14 by 14-Inch, Matted to 7-inch by 7-inch Opening, Black

8×8 frame:
Malden International Designs Manhattan Matted 8×8 Black Wall Picture Frame

16×16 black frame:

Art To Frames Picture Frame, 16 by 16-Inch, Black

Framing the 13×19 Print

I recently had the chance to prints some photographs on an Epson photo printer at the arts center where I teach.  Now what to do with the output without spending an arm and a leg on custom framing.

If you print with a 1/2-inch margin all around (12×18), and then mat with 3 inches all around, you will have an 18×24 matted print, which is a stock frame size found in most art supply stores.

You can choose to frame casually without a mat (poster style) or buy a mat and then a frame.

You can get pre-cut mats here:

10 of 18×24 White Pre-cut Acid-free whitecore mat for 13×19 + back+bag

18×24 frame:

Art To Frames Picture Frame, 18 by 24-Inch, Black

13×19 Frame (no matting):
Art To Frames Picture Frame, 13 by 19-Inch, Black

What is the best lens for food photography?

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I run into this question a lot.  People ask what is the best lens for food photography?  Is there a right answer?  Well, it all depends.

Like any photography situation or application there are a variety of ways to approach the subject.  No one lens is the right answer to any situation or subject.  Its up to the artist behind the lens to determine what they want the view to see in the final image.

For landscapes you can go with wide angles to show more of a vast landscape or move in close to a rock or log in the foreground to create an exaggerated sense of scale.  Or you can zoom in on distant mountain peak to isolate a single element of the scene.

Same with wildlife. You can zoom in with a big bazooka lens to document the subject up close or you can go wide and show the animal in its environment.

food Art Online

Food photography also has a range of applications.  You might show the chef at work in the kitchen, make the viewer’s mouth water with a plate shot or go in super close to show the texture of a strawberry.

A variety of lens can be used but if I were to choose one lens to get started in food photography, it would be the one recommended to me by Andrew Scrivani, the NY Times columnist, commercial photographer and stylist.  He does most of his work with the Canon EF 50mm f/2.5 Compact Macro.

food Art Prints

And I also shoot most of my food photography with this lens. Its not the newest, fastest or most exciting lens. It hunts for focus and has a plastic build quality but it is sharp, in a great focal range for food photography and is inexpensive. You can pick one up for about $300.

User feedback – “I use this mostly for food photography, and it’s a great lens. I originally used a 50mm f/1.8, but when it developed a defect in focusing, went for this macro lens version. Sometimes I miss the really low f-stops, but overall, I like it. It functions well as a non-macro lens as well. Somewhat slow to switch from close to far, and a little noisy, but nothing that’s really bothersome.”

The macro give you the ability to get really close to your food and can uncover detail that would otherwise be impossible to detect by the naked eye. Ideal for shooting extremely minute subjects such as insects or the petals of a small flower, the lens offers a nine-element design and a floating optical system that focuses down from infinity to one-half life size (0.5x). It also functions beautifully as a general-purpose normal lens.

food Photography Prints

And should you want to focus down to life size (1:1), you can add an optional Life Size Converter EF to increase the working distance–a valuable feature in close-up shooting.  The Canon Life Size Converter EF sells for around $280 street price and is made especially for the Canon 50mm macro.

User feedback – “This item was primarily designed for the Canon EOS 50mm f2.5 Macro 1:2 lens. This adapter allows you to amp your lens to a 1:1 or twice the image resolution. (Image resolution is the detail an image holds. The term applies to raster digital images, film images, and other types of images. Higher resolution means more image detail.) Be sure to add it to your lens before than mounting it to the camera so that your electronics are properly compensated for during metering. You will loose a f-stop or or two using this adapter.”

Equipment mentioned in this article:

Free Photography Magazine to download and share

Photography

Free to read online or download!  The latest issue of Arcangel Magazine featuring the artwork of fine art photographer Edward M. Fielding.

http://www.joomag.com/en/newsstand/arcangel-photographer-presentations-edward-fielding/0047799001410258471

All images the magazine are available for purchase as art prints from Fine Art America and can be licensed for use in publications, music CDs or book covers via Arcangel.

About Arcangel

Arcangel specializes in licensing highly creative rights-managed and royalty free images and video clips. The collection is highly respected and used by designers, art directors and picture researchers around the world with the international publishing industry being at the core of the Arcangel business.

The Arcangel collection currently stands at just over 250,000 carefully curated images, covering an extensive range of themes, subjects and styles.

Arcangel are full members of Bapla (British Association of Picture Libraries), PACA (Picture Archive Council of America) and the BVPA (German Association of Picture Agencies).

About Edward M. Fielding

Fine art photographer and digital artist, Edward M. Fielding has been working with Arcangel since 2012 and currently offers over 500 photographic works for image buyers.

sunflower Photography Prints

Fielding’s subjects range from still lives, dogs, people, food, objects, situations to composites and compelling landscapes.

Rights Managed, or RM, in photography and the stock photo industry, refers to a copyright license which, if purchased by a user, allows the one time use of the photo as specified by the license. If the user wants to use the photo for other uses an additional license needs to be purchased. RM licences can be given on a non-exclusive or exclusive basis. In stock photography RM is one of the four common licenses or business models together with royalty-free, subscription and micro.

Some of Fielding’s rights managed licensing work can be seen here.

Free Photography Magazine

The free photography magazine available to download or view online has been produced and offered by Arcangel as part of an ongoing series of free publications highlighting artists in who license artwork and photographs through the Arcangel agency to the publishing industry.  Designer and image buyers looking for high quality imagery with a unique perspective can browse through this carefully curated collection at the new Arcangel website or browse the free subject and artist publications offered on the “Inspire” site at http://www.arcangel-inspire.com/
pocket watch Photography Prints

Edward Fielding’s Arcangel collection can also be purchased for individual use as greeting cards, wall art, framed art and photographic canvas or metal prints from the Arcangel Collections on Fine Art America.

Arcangel Collection 1

Arcangel Collection 2

The free photography portfolio magazine featuring selections of work by fine art photographer Edward M. Fielding, from his 500+ image portfolio with specialty stock agency Arcangel is available to professional image buyers as well as simply those who enjoy quality photography.

Feel free to download and share this free photography magazine with your friends and colleagues.

Baby snapping turtle

You never know what’s right around the bend

Photography

Ford Galaxy 500Art Prints

I’ve been heading down to Westbrook, CT these past few weekends to help my parents clean out their house for a permanent move to Florida. Its a three hour drive and I’ve been trying to make the most of it by stopping along the way at some of the exits which have promising signage. Places that I wouldn’t stop with the family (got to get home do homework or make it to a game) or with the dog in the car. Far too often photography is a solitary endeavor when one can have their mind free and clear to see the images.

This time I got off at Greenfield, MA, my “check engine” light flipped on and my “cruise” control light started blinking so I figured I might want to stop and check things out. Oil was fine, gas cap screwed on tight, nothing leaking under the car. So I figured I’d be alright but maybe I should let the car cool off a bit.

I saw a sign for the Hallmark Museum of Contemporary Photography (which the photography school in Turner Falls, MA) and decided I might as well point the car in that direction so I put it on the GPS. Never did make it. An old factory caught my eye as well as a local sculpture park. I can never pass up funky artwork or abandoned buildings so I walked around and checked things out.

While I was photographing the old abandoned and fenced off factory building a guy who was mowing the lawn motioned me over – “Are you photographing for work or hobby?” he asked.

Kind of a strange question but my spider sense told me that hobby was the less threatening of the two choices. I didn’t know what was going to come next. Did I have a permit or something?

He said “Come here I want to show you something” and motioned over to the bushes. Hmmm, I was getting a bit nervous at this point. It was a rather out of the way and crummy area. But it turns out he just wanted to show me the newly hatched snapping turtles that he nearly decapitated with his mower.

I thank him for showing me his discovery and went through the motions of photographing the cute little buggers. I hadn’t brought my macro lens but I did have my Panasonic LX5 which has a great macro capability.

Baby snapping turtle

Freshly hatched baby snapping turtle already escaped death by lawn mower.

I put the baby snapping turtle safely back in the brush on the river side of the road. Then it started to rain so I decided it was about time to get back on the road, that’s when I discovered on of my favorite shots of the day – a classic Ford Galaxy 500 parked on an empty street with classic New England triple decker houses. It was just too perfect. Empty street, the rain, classic car, classic background!

Vintage Ford Galaxy 500 car Art Prints

I just love seeing vintage cars “in the wild” as my engineering friend and car buff says.  The rain put an extra bleak look on the whole image.  You just never know what you’ll find around the corner.

This whole area of western Massachusetts has that old mill town feeling that photographer Gregory Crewdson loves to use in his work – like in the books Twilight, Beneath The Roses and the documentary about his work – Brief Encounters.

If you get a chance to see “Brief Encounters” do so! It’s fascinating.

Gregory Crewdson’s riveting photographs are elaborately staged, elegant narratives compressed into a single, albeit large-scale image, many of them taken at twilight, set in small towns of Western Massachusetts or meticulously recreated interior spaces, built on the kind of sound stages associated with big-budget movies. Shapiro’s fascinating profile of the acclaimed artist includes stories of his Park Slope childhood (in which he tried to overhear patients of his psychologist father), his summers in the bucolic countryside (which he now imbues with a sense of dread and foreboding), and his encounter with Diane Arbus’s work in 1972 at age 10. Novelists Rick Moody and Russell Banks, and fellow photographer Laurie Simmons, comment on the motivation behind their friend’s haunting images. — (C) Zeitgeist

Gregory Crewdson: Brief Encounters

Gregory Crewdson: Brief Encounters

Edward M. Fielding is a fine art photographer in the Upper Valley region of New Hampshire.

New Train Photographs by fine art photographer Edward M. Fielding

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Photographs of a moving steam train in animated sequence by photographer Edward M. Fielding - http://tinyurl.com/ocx3o83

Moving steam train in animated sequence by photographer Edward M. Fielding – http://tinyurl.com/ocx3o83

Newly released fine art photography images of classic steam trains from the Valley Railroad in Essex, Ct and Heritage Park in Calgary. To see more train photographs visit the gallery at: http://tinyurl.com/ocx3o83

Art Prints“The Coupling” a grungy, dark photograph of two old twisted, rusty, metal train cars joined together on a railroad siding off the beaten path at the Valley Railroad yard in Essex, Connecticut.

Photography PrintsA steam train emerging from a cloud of steam in the middle of the night. Fine art photography by Edward M. Fielding – www.edwardfielding.com

Sell Art OnlineA vintage steam locomotive thundering through a dark valley. Essex Steam Train, Valley Railroad, fine art photography by Edward M. Fielding – www.edwardfielding.com

Art PrintsNight time in a rail yard with a red caboose at the empty station. Photography by Edward M. Fielding

Sell Art OnlineOld worn out train tracks and ties in the Connecticut River Valley. Essex Steam Train, Valley Railroad, Essex Connecticut. Fine art photography by Edward M. Fielding

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Jonathan Luther “John” “Casey” Jones (March 14, 1863 April 30, 1900) was an American railroad engineer from Jackson, Tennessee, who worked for the Illinois Central Railroad (IC). As a boy, he lived near Cayce, Kentucky, where he acquired the nickname of “Cayce,” which he chose to spell as “Casey.” On April 30, 1900, he alone was killed when his passenger train, the Cannonball Express, collided with a stalled freight train at Vaughan, Mississippi, on a foggy and rainy night.

His dramatic death, trying to stop his train and save lives, made him a hero; he was immortalized in a popular ballad sung by his friend Wallace Saunders, an African-American engine wiper for the IC.

 

Available as art prints, framed art, canvas and metal prints, cards, cell phone cases and more at:  http://tinyurl.com/ocx3o83

Limited Time Promotion on “Night Train” by Edward M. Fielding

Products

Celebrating the release of my new image “Night Train” taken at the Essex Steam Train at the Valley Railroad in Connecticut.  The first 25 people to take advantage of this offer in the next 4 days and 22 hours can purchase it for a special price of $65 for a big canvas print.

Promotional Link:  http://fineartamerica.com/weeklypromotion.html?promotionid=150882

Art Prints
 

  • Night Train Canvas Print
  • by Edward Fielding
  • Purchase a 16.00″ x 20.00″ stretched canvas print of Edward Fielding’s Night Train for the promotional price of:
  • $65
  • A museum-quality stretched canvas print
  • All orders ship within one business day from our production facility in North Carolina.

 

Limited Time Promotion on “Night Train” by Edward M. Fielding

Products

Celebrating the release of my new image “Night Train” taken at the Essex Steam Train at the Valley Railroad in Connecticut.  The first 25 people to take advantage of this offer in the next 4 days and 22 hours can purchase it for a special price of $65 for a big canvas print.

Promotional Link:  http://fineartamerica.com/weeklypromotion.html?promotionid=150882

Art Prints
 

  • Night Train Canvas Print
  • by Edward Fielding
  • Purchase a 16.00″ x 20.00″ stretched canvas print of Edward Fielding’s Night Train for the promotional price of:
  • $65
  • A museum-quality stretched canvas print
  • All orders ship within one business day from our production facility in North Carolina.

 

Sunflowers

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Sunflower photography by Edward M. Fielding

Sunflower photos for sale. Choose your favorite sunflower photos from thousands of available photos. All photos ship within 48 hours and include a 30-day money back satisfaction guarantee.

sunflower art

Art PrintsArt PrintsSell Art OnlineArt PrintsSell Art Online

Helianthus L. /ˌhiːliˈænθəs/[2] (sunflower) is a genus of plants comprising about 52 species[3] in the Asteraceae family, all of which are native to North America. The common name “sunflower” also applies to the popular annual species Helianthus annuus. This and other species, notably Jerusalem artichoke (H. tuberosus), are cultivated in temperate regions as food crops and ornamental plants.

 

The genus is one of many in the Asteraceae that are known as sunflowers. It is distinguished technically by the fact that the ray flowers, when present, are sterile, and by the presence on the disk flowers of a pappus that is of two awn-like scales that are cauducous (that is, easily detached and falling at maturity). Some species also have additional shorter scales in the pappus, and there is one species that lacks a pap-pus entirely. Another technical feature that distinguishes the genus more reliably, but requires a microscope to see, is the presence of a prominent, multi-cellular appendage at the apex of the style.

 

There is quite a bit of variability among the perennial species that make up the bulk of the species in the genus. Some have most or all of the large leaves in a rosette at the base of the plant and produce a flowering stem that has leaves that are reduced in size. Most of the perennials have disk flowers that are entirely yellow, but a few have disk flowers with reddish lobes. One species, H. radula, lacks ray flowers altogether.

 

The domesticated sunflower, Helianthus annuus, is the most familiar species. Perennial sunflower species are not as popular for gardens due to their tendency to spread rapidly and become invasive. Whorled sunflowers, Helianthus verticillatus, were listed as an endangered species in 2014 when the U.S. Fish and Wildlife Service issued a final rule protecting it under the Endangered Species Act. The primary threats are industrial forestry and pine plantations in Alabama, Georgia, and Tennessee. They grow to six feet tall and are primarily found in woodlands, adjacent to creeks and moist, prairie-like areas.

 

sunflowers art

patent art

it’ll tickle yore innards!

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I live in the New Hampshire country side. On one side of our property I could hook a golf ball through a window of my neighbors house, but in the other three points of the compass on our 4.5 acres we are surrounded by wetland, a horse pasture, a patch of forest and a farm.

Landscaping or simply beating back the wilds with scythe, weed trimmer, chainsaw and loppers is a rather constant activity around here. Its good old fashioned exercise with a side benefit of providing fuel for the wood stove and sunlight for the garden.

Yard work never fails to provide photographing opportunities in surprising ways. I don’t know if its the mind numbing hum of the weed trimmer (I have this nice quiet battery powered one that includes a built in timer called battery life that keeps one from over working themselves – Black & Decker LST136W 40V Max Lithium String Trimmer) or its just nature interrupting but I always seem to find a good excuse to stop the yard work a grab the camera for a couple of shots.

One time it was this strange and wonderful mushroom:

Art Prints

The next time it was a huge black toad that found its way to the bottom of the newly delivered wood pile:

Sell Art Online

Or the little guy who hopped around just under the whirling string of the trimmer. Sorry about the haircut little fella!

Sell Art Online

Today’s find was an old soda bottle that started poking up out of the ground. Unfortunately it was just the bottom half because it was rather interesting. I washed it off but the water and soap started to peel off the paint. Here is what was left:

old soda bottle www.edwardfielding.com

Old soda bottle by Edward M. Fielding – http://www.edwardfielding.com

The front label has a picture of a hillbilly firing a rifle at some kind of animal up the hill near an outhouse while a startled pig looks out at the viewer.  It has the words “Made from flavors specially blended in the traditional hillbilly style”  what ever that is.  On the back there is the slogan “It’ll tickle yore innards!” and has an arm raising a glass.

I love it!  The typeface alone is so awesome.  Wish I had the whole bottle.  I did some Google research and found out that low and behold, this was an early bottle for “Mountain Dew” and most likely from the 1960s.

The Hartman Beverage Co. of Knoxville, TN, first introduced Mountain Dew. The soda’s success attracted the attention of the Pepsi-Cola Co. who eventually purchased the brand name.

Early Mountain Dew bottles with the Hartman name on them are very scarce. The first bottles were clear, not green glass. A 7 oz. clear glass bottle sells for $100 and a 7 oz. green glass bottle is valued at $75

 

The bottle dates from the 1960s and are Pepsi-Cola products. Like Coca-Cola, Pepsi-Cola licenses local bottlers to produce their brand name soda. Each franchise used the name of a different hillbilly couple to identify soda bottled at their plant. The extact number of participating plants is unknown. Bottles are collected by plant. A green 7 oz. bottle has a value in the $12 to $15 range, a green 10 oz. bottle in the $8 to $10 range.

 

The whole bottle would look something like this:

Early Mountain Dew soda bottle

Early Mountain Dew soda bottle

Back in the day, the concepts of “landfill”, “waste transfer station” and “recycling center” were foreign concepts. Most of the trash was paper, cardboard, metal or glass. Not like all of the plastic that we have now. People out in the country typically had enough land that they could parcel off as their own little junkyard. That’s where the empties went along with the old car. Taking the car for a Sunday drive out in the country might have included tossing the bottle of pop out the window. Why not? There was so much country to go around. Times change. But I bet this is not the last little time capsule from the past I see pop up out of the ground.

Photography Prints