Discount Coupon Code for Pixels or Fine Art America

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Discount coupon code for savings on Pixels.com or Fine Art America on artwork, cell phone cases, framed art, canvases, cards and more by artist Edward M. Fielding.  See “www.edwardfielding.com” to view the over 2,000 items for purchase and savings using this code:

“ZSVZKP”

…….

Expires on 01/05/2017

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July Special Get a $100 Gift Certificate with any purchase

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All purchases on from my gallery this month comes with a $100 Gift Certificate from NakedWines.com!

Naked Wines is a company based in Napa, California, that supports independent wine makers from all over the world.

When you place an order, you’ll get an e-mail with a $100 gift certificate from NakedWines.com… instantly.   It doesn’t matter how large your order is, even if you order a single greeting card, you’ll still receive the gift certificate.

Once you receive the gift certificate, all you have to do is visit NakedWines.com, enter in your gift certificate code, buy some wine, and you’re done!   Then, just sit back and wait for the wine and your artwork to arrive on your doorstep.

Before using your gift certificate on NakedWines.com, please note the following restrictions:

Terms & Restrictions

The $100 gift certificate is only valid for first-time buyers on NakedWines.com and can only be applied towards purchases of $160 or more.   You must be 21 years or older to redeem the gift certificate.   Wine can not be shipped outside of the United States.   Additional restrictions apply.   Void where prohibited.   See complete details at http://us.nakedwines.com/100voucher.   Naked Wines is not affiliated with Naked Winery (http://nakedwinery.com) in Hood River, Oregon.

There is no minimum purchase required on FineArtAmerica.com in order to receive the gift certificate.

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The Secrets to Overnight Success – Selling your photographs

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Sell Art Online

I spend a lot of time on the Fine Art America forums.  It gets rather addictive bantering back and forth about art, photography, selling techniques, promotion, marketing and the state of fine art photography and the art market.  Typically the regular discussion is interrupted by a new member who, after posting two or three photographs or artwork, wants to know the secrets to successful selling their artwork on a print on demand website such as Fine Art America.  Basically they are impatient and want shortcuts to the top.  Problem is that there is no shortcuts to success.

I’ve offered my own “secret” tips for overnight success.  I started to sell consistently on Fine Art America after having over 1,000 pieces for sale and doing constant marketing over the past few years. Here is the secret to overnight success:

1. Have a large volume of top notch work.

The chances of someone liking a certain piece so much that they are willing to purchase it and hang it in there home are astronomical.  Only by having a wide range of work are you likely to find enough buyers.

2. Have a large volume of work that is different than others i.e. stands out.

So much of the offerings on Fine Art America are overdone and down right boring.  Who really needs another squirrel photograph or another vacation photograph taken at the same spot in the same National Park at the same time?

3. Time

It takes time to build a body of work, become known and for the search engines to find the piece.  Buyers also take time considering artwork.  It might take months for a buyer to actually commit to a purchase.

4. Good keywords and description

If people can’t find your work in the first place, how will it ever sell?

5. Off site marketing

Just uploading a piece and then sitting back and thinking it will sell is not a selling strategy.  Also promoting it only to fellow artists is not going to sell the piece.  Other artists have enough of their own stuff to sell.

6. Time

Yes, more time.  Things don’t happen overnight.  Think career not job.

7. Cross referencing of various social media all pointing to your work.

You need multiple links back to your work in order for it to rank higher in the search engines.  Blog, Facebook, Linkin, newspaper articles.  You need to get the word out, far and wide.

8. Time

More time building your skills, adding to your portfolio, and networking.

9. Offer what people want to purchase

Creating abstract complex artwork is all well and good but is it something the average person would want to hang in their home?  You don’t have to cater to the masses, but it would help if more than just you and your mother can appreciate the artwork.

10. Time

Even more time.  It has been said that it takes three years to build a business and most people quit before one year.  Create a marketing plan that goes out five years.  Don’t view your art career as a short term project.

What does it take to sell on a consistent basis?  Take this advice from Sharon Cummings a very successful online art seller:

 

“I used to spend a few minutes a day on marketing….I would sell a print here and there…not much….Now I spend about 4 hours a day on marketing and about 4 hours a day on creating…I sell 3 prints per day on average….it may be up to 4 per say this month…..that’s an 8 hour day….do I like to market that much? Heck no!!! But if I had any other job, I guarantee there would be at least 4 hours a day worth of stuff I didn’t want to do….and given the jobs I could get with my skills outside of art….it would be 8 hours a day doing something I didn’t like….so I am more than happy to work that hard to sell my art…its how I make sales, move up in search to be seen and hence make more sales. ” – Sharon Cummings

 

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100th Sale on Fine Art America!

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100th Sale on Fine Art America – Let’s get this party started!

I joined Fine Art America back in the summer of 2011.  I didn’t know what to expect.  At the time I was just coming off of an exclusive contract with Dreamstime the stock agency to product images for the commercial market.  Bright, happy, clean photographs to be used to sell products.  The exclusiveness of the contract meant that I could not sell my images anywhere else except directly through my own gallery.

Well, my experience with Dreamstime was a great learning experience.  I learned how to technically create images with perfect focus, little shadows and no noise.  Technically great but artistically, kind of boring.  When it was time to move it to different directions I said good by to the contract and took a financial hit that took me at least six months to recover.

I put my images up on several print on demand outlets including DiventArt, Red Bubble and Society 6 in addition to Fine Art America.  I also started building a Rights Managed portfolio on Arc Angel for the book cover market.

At first I had no idea what I was doing in the fine art market.  I selected a group of images I felt were “fine art” and put them up like it was a gallery show or something.  I left them there and moved on other things.  Later I figured out that fine art means “stuff people want to put on their walls” and this was liberating.  I started to craft a style with elements that I like.  Simple and clear images (I learned this from the commercial work) with a pinch of nostalgia and vintage feel and style.

Style is a no no in the commercial stock world for the most part.  They reject anything with an artistic look.  Deep shadows, shallow depth of field, black and white, HDR, toning, texture – these are all the things that will get you rejected from the world of stock.  Yet in the fine art arena these are things that people who buy art to display love to see.  So I blended the two influences.

The third ingredient I learned to add is storytelling.  A bit of mystery, intrigue and cinematic story telling is what the book cover market is looking for and so does good photography.  I’ve been developing this aspect of my photography both for my Arc Angel portfolio as well as my fine art offerings and it seems to be working.

I just had my 100th (and then right after 101, 102, and 103) sale on Fine Art America which brings me great joy because unlike the microstock world, the fine art world actually pays an artist for their value.  Fine art is where an established artist can actually make a decent return on their work and it feels like I’m headed in that direction.